Digital Marketing Specialist | Western Technical College

Digital Marketing Specialist

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Technical Diploma

Program Number: 

311045

Credits: 

36.00
Financial Aid Eligible

Typical Start: 

Fall

Digital marketing is a key strategy for promoting a company's product or service. This technical diploma program provides an introduction to marketing principles and explores methods for developing an online strategy. As part of your coursework, you will conduct actual marketing research for a business and use it to create and implement a promotional plan.

*Please note that the delivery method for fall courses may change as the COVID-19 situation unfolds. Our goal is to ensure that teaching and learning happens in a safe environment. We will communicate updates as quickly as possible.

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Estimated Program Costs

Estimated Program Cost

Digital Marketing Specialist

This program will cost about $5,700* based on tuition and basic program fees. There may be additional fees for books, materials, and testing. For more information on tuition costs, visit the Tuition Page.

* Tuition and fees are subject to change.

Graduation Employment Stats

Digital Marketing Specialist 2018-2019 Graduation Employment Stats

Graduates2
Graduates Responding2
Employed in Related Occupation0
Employed in Non-related Occupations0
Seeking Employment0
Continuing Education2
Not in Labor Market2

Salary Data - Related Employment

Part TimeFull Time
Responding00
Average Hours Per Week
Median Hourly Wage
Hourly Wage Range
Median Annual Salary

Respondents in Related Occupations

No occupations reported.

Career Opportunities

Digital Marketing Specialist
Marketing Coordinator
Marketing Production Coordinator
Content Marketing Specialist

Program Outcomes

  • Living responsibly
  • Refining professionalism
  • Cultivating passion
  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images, and/or ideas to achieve a desired outcome
  • Utilize tools and technology for digital marketing initiatives

Admission Requirements

College Requirements

Application
$30 Application Fee
High School transcript or GED/HSED

Program Requirements

Western Technical College uses ACCUPLACER, a computer-based, online assessment that measures your abilities in writing/sentence skills, reading comprehension, and arithmetic. This information will be used to place you in courses that best fit your academic goals. Based on your scores, you may need to take additional general studies course(s) along with the general studies courses required for your program.

Several options for waiving the ACCUPLACER test are available; view the exemptions here.

Learn more about placement tests and how they are used at Western: Placement Testing.

Career Pathways

This program is part of a career pathway, a laddered approach to career education. It allows you to earn employer-recognized credentials that lead to job and career advancement.

Digital Marketing Specialist

Career Pathways

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