Digital Marketing Specialist | Western Technical College

Digital Marketing Specialist

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Technical Diploma

Program Number: 

311045

Credits: 

34.00
Financial Aid Eligible

Typical Start: 

Fall

Digital marketing is a key strategy for promoting a company's product or service. This technical diploma program provides an introduction to marketing principles and explores methods for developing and maintaining an online presence. As part of your coursework, you will complete the marketing research process for a business. You will explore how to create content for websites and manage digital advertising.

Digital Marketing Specialist Image
Estimated Program Costs

Estimated Program Cost

Digital Marketing Specialist

This program will cost about $5,581* based on tuition and basic program fees. There may be additional fees for books, materials, and testing. For more information on tuition costs, view the Tuition page or Cost of Attendance document.

* Tuition and fees are subject to change.

Graduation Employment Stats

Graduation Employment Stats

Western conducts a follow-up survey of all grads six months after graduation to find out if they are employed in a job related to their program, how much they are making, and where they are employed.

Survey information is not currently available for this program. Please contact an Admissions Coach or call 606-785-9200 for more information.

Career Opportunities

Digital Marketing Specialist
Marketing Coordinator
Marketing Production Coordinator
Content Marketing Specialist

Program Outcomes

  • Living responsibly
  • Refining professionalism
  • Cultivating passion
  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images, and/or ideas to achieve a desired outcome
  • Utilize tools and technology for digital marketing initiatives

Admission Requirements

College Requirements

Application
$30 Application Fee

Software and Technology

Most of Western’s classes require the use of a personal computer or laptop, standard software, internet access, and other technology-related items.

If you do not have a personal computer or laptop, or if the one you have does not meet the following criteria, resources may be available. Submit a Student Resource Request using our online form.

Computer/Laptop Hardware

  • Smartphones are not recommended for completing assignments.
  • Chromebooks are not recommended due to issues with installing software that is needed for classes, such as Office 365.
  • Web camera with microphone (usually built into newer laptops or can be purchased separately) is necessary for online participation.

Software Needs

For detailed specifications, please review Technology and Software Recommendations for Most Classes on Western’s IT Knowledgebase.

Campus Resources

Need Assistance?

  • Contact the Learning Commons! The staff are happy to answer questions, provide individualized assistance, and direct you to other supports as needed.

Career Pathways

This program is part of a career pathway, a laddered approach to career education. It allows you to earn employer-recognized credentials that lead to job and career advancement.

Digital Marketing Specialist

Career Pathways

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