Digital Marketing | Western Technical College

Digital Marketing

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Associate Degree

Program Number: 

101048

Credits: 

60.00
Financial Aid Eligible

Typical Start: 

Fall

The Digital Marketing program explores marketing with a focus on managing various popular digital tools effectively. Course content is regularly updated to remain relevant in today’s rapidly shifting digital marketplace, including web site content management, marketing analytics, SEO, social media, digital advertising, copywriting, and e-commerce, as well as the fundamentals of marketing and marketing strategies.

This associate’s degree provides you with the foundation, concepts, tools, and skill set necessary to market a business in today's digital environment.

Students are required to attend this live interactive class session, one evening each week virtually using webinar software either from home or at one of the Western regional campuses.

Digital Marketing image
Estimated Program Costs

Estimated Program Cost

Digital Marketing

This program will cost about $9,500* based on tuition and basic program fees. There may be additional fees for books, materials, and testing. For more information on tuition costs, visit the Tuition Page.

* Tuition and fees are subject to change.

Graduation Employment Stats

Graduation Employment Stats

Western conducts a follow-up survey of all grads six months after graduation to find out if they are employed in a job related to their program, how much they are making, and where they are employed.

Survey information is not currently available for this program. Please contact an Admissions Coach or call 606-785-9200 for more information.

Career Opportunities

Digital/Social Media Specialist
Digital Marketing/Social Media Coordinator
SEO Specialist
Digital Content Specialist
Content Marketing Specialist

Program Outcomes

  • Living responsibly
  • Refining professionalism
  • Cultivating passion
  • Develop digital marketing strategies to anticipate and satisfy market needs
  • Create digital marketing content for products, services, images, and ideas
  • Integrate tools and technology for digital marketing initiatives
  • Analyze the effectiveness of marketing outcomes

Admission Requirements

College Requirements

Application
$30 Application Fee

Software and Technology

Most of Western’s classes require the use of a personal computer or laptop, standard software, internet access, and other technology-related items.

If you do not have a personal computer or laptop, or if the one you have does not meet the following criteria, resources may be available. Submit a Student Resource Request using our online form.

Computer/Laptop Hardware

  • Smartphones are not recommended for completing assignments.
  • Chromebooks are not recommended due to issues with installing software that is needed for classes, such as Office 365.
  • Web camera with microphone (usually built into newer laptops or can be purchased separately) is necessary for online participation.

Software Needs

For detailed specifications, please review Technology and Software Recommendations for Most Classes on Western’s IT Knowledgebase.

Campus Resources

Need Assistance?

  • Contact the Learning Commons! The staff are happy to answer questions, provide individualized assistance, and direct you to other supports as needed.

Transfer Agreements

Franklin University
Viterbo University

Career Pathways

This program is part of a career pathway, a laddered approach to career education. It allows you to earn employer-recognized credentials that lead to job and career advancement.

Digital Marketing

Career Pathways

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