If you’re considering a career in marketing, an understanding of effective digital content is essential. This certificate program will provide an introduction to marketing principles, with an emphasis on developing quality content for various digital formats. You will also explore elements of promotional campaigns, including design basics, media buying, and the use of analytics to measure results.
The Digital Content Specialist program is an embedded credential within the Digital Marketing Specialist certificate and the Digital Marketing associate’s degree.
The program is offered in several flexible delivery methods, including face-to-face one evening per week, at our La Crosse campus or our regional locations, or completely online.
*Please note that the delivery method for fall courses may change as the COVID-19 situation unfolds. Our goal is to ensure that teaching and learning happens in a safe environment. We will communicate updates as quickly as possible.