Digital Content Specialist | Western Technical College

Digital Content Specialist


Program Number: 



Not Financial Aid Eligible

Typical Start: 


If you're considering a career in marketing, an understanding of effective digital content is essential. This certificate program will provide an introduction to marketing principles, with an emphasis on developing quality content for various digital formats. You will also explore elements of promotional campaigns, including design basics, media buying, and the use of analytics to measure results.

Courses are offered in several flexible delivery methods, including face-to-face one evening per week, at our La Crosse campus or our regional locations, or completely online.

The Digital Content Specialist certificate is an embedded credential within the Digital Marketing Specialist certificate and the Digital Marketing associate degree. Continue your education for more earning potential.

Digital Content Specialist Image
Estimated Program Costs

Estimated Program Cost

Digital Content Specialist

This program will cost about $3,940* based on tuition and basic program fees. There may be additional fees for books, materials, and testing. For more information on tuition costs, view the Tuition page or Cost of Attendance document.

* Tuition and fees are subject to change.

Graduation Employment Stats

Graduation Employment Stats

Western conducts a follow-up survey of all grads six months after graduation to find out if they are employed in a job related to their program, how much they are making, and where they are employed.

Survey information is not currently available for this program. Please contact an Admissions Coach or call 606-785-9200 for more information.

Career Opportunities

Content Specialist
Content Coordinator
Social Media Specialist

Admission Requirements

College Requirements

$30 Application Fee

Software and Technology

Most of Western’s classes require the use of a personal computer or laptop, standard software, internet access, and other technology-related items.

If you do not have a personal computer or laptop, or if the one you have does not meet the following criteria, resources may be available. Submit a Student Resource Request using our online form.

Computer/Laptop Hardware

  • Smartphones are not recommended for completing assignments.
  • Chromebooks are not recommended due to issues with installing software that is needed for classes, such as Office 365.
  • Web camera with microphone (usually built into newer laptops or can be purchased separately) is necessary for online participation.

Software Needs

For detailed specifications, please review Technology and Software Recommendations for Most Classes on Western’s IT Knowledgebase.

Campus Resources

Need Assistance?

  • Contact the Learning Commons! The staff are happy to answer questions, provide individualized assistance, and direct you to other supports as needed.

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