Programs

Digital Marketing

Associate Degree

Credits:

60.00

Financial Aid Eligible

Western offers most courses in a 7-week format, but course length can vary. There are two 7-week sessions in each term, so courses listed below may not be taken at the same time. See www.westerntc.edu/7-weeks for more information.

This course list gives you an idea of what coursework will be required but is not the official list. Current students should use the MyWestern self-service portal for academic planning.

First Term

Course NameCourse NumberCredits

Business ConceptsCourse: 102-169Credits: 2.00

Students will study the interrelationships among the various functional areas of a business and perform career exploration in these roles.

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Computer Applications for BusinessCourse: 103-111Credits: 3.00

Introduces the student to Office 365 suite of products. This course includes software application basics and file management strategies to better organize, create, and maintain information to communicate in a business setting. Office 365 applications will be related to solving business problems, formatting business information, and creating business reports that integrates all features of Office 365.

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Marketing PrinciplesCourse: 104-114Credits: 3.00

Marketing Principles represents the comprehension of the marketing concept and functions. Major concepts include segmentation, marketing mix, buyer behavior, decision support systems, consumer and business-to-business products, multicultural and global aspects, business ethics, and e-business. Marketing careers are explored.

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Digital Design ComponentsCourse: 104-175Credits: 2.00

How do you know when to use a jpeg, pdf, tiff or gif? When do you use CMYK or RGB? What size and resolution do you need for a printed document versus a web site? You will learn all of the specifications, lingo and abbreviations that graphic designers, publishers, web designers and marketing professions use on a daily basis. You will learn the basics of print and web design components to enable you to make informed decisions.

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Technical Reporting Course: 801-197Credits: 3.00

Alternate course English Composition 1 (801-136), English 1 (801-201) or another approved related course.

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Strengths SeminarCourse: 890-106Credits: 1.00

This course supports learners as they make the transition to college, as appropriate to their area of interest. Students will investigate their strengths to adopt successful academic habits, explore career goals, build digital literacy, navigate campus resources, and foster community, belonging, and wellness.

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Second Term

Course NameCourse NumberCredits

Marketing-ResearchCourse: 104-155Credits: 3.00

Designed for students to generate and develop marketing information for use in effective decision making. The roles and methodology of conducting primary and secondary research are emphasized. Use of the Internet and survey software are used to conduct actual marketing research for a business.

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Internet MarketingCourse: 104-169Credits: 2.00

Explore how businesses use web sites, blogs, mobile apps, and search engine optimization (SEO) to market their business. You will learn basic web design fundamentals, how to use web content management systems, web-based tool connectivity, and use analytics to measure success.

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Digital AdvertisingCourse: 104-176Credits: 3.00

Explore the world of advertising on the Internet through display, text, pay-per-click, mobile, email and text messages. You will learn how to initiate, manage and evaluate digital advertising effectively and efficiently.

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Content MarketingCourse: 104-177Credits: 3.00

Explore content marketing strategies and their effectiveness; such as creation, curation, and repurposing. You will learn to write compelling copy for a variety of audiences and marketing uses, develop a business personality, tone, and voice, and get the right message to the right people through the right media. Includes optimizing headlines, taglines, call-to-actions, infographics, emoji's, hashtags, and copy for effectiveness by using keywords, semantics, credibility, and the correct word choices.

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Math w Business AppsCourse: 804-123Credits: 3.00

This course covers...real numbers, basic operations, linear equations, proportions with one variable, percents, simple interest, compound interest, annuity, apply math concepts to the purchasing/buying process, apply math concepts to the selling process, and basic statistics with business/consumer applications.

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Fourth Term

Course NameCourse NumberCredits

E-CommerceCourse: 104-106Credits: 3.00

You can buy or sell anything online! Students will learn to determine if that is the case and where is it best to sell - stand alone or an online marketplace. You will learn about the steps to set up an e-commerce web site including shopping carts, payment gateways, and converting order processing into a shopping cart process. This class will also discuss some of the laws and regulations to consider and explore for domestic and global e-commerce.

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Social Media StrategiesCourse: 104-109Credits: 3.00

Explore current and up-and-coming online platforms, applications, and tracking methods for social media and determine how they are revolutionizing the marketing landscape. You will set up social media accounts, learn basic terminology, and incorporate best practices into marketing strategies. You will learn which platforms fit best with an organization's strategic goals, how to integrate content across them, interpret the analytics, and tailor them to maximize results.

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Email MarketingCourse: 104-134Credits: 3.00

Email Marketing covers email marketing campaign development, building an email marketing list, choosing email marketing distribution software, writing appropriate email messages and employing email marketing analytics. The course will emphasize executing and monitoring email campaigns to achieve business objectives.

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SEO and Marketing AnalyticsCourse: 104-174Credits: 3.00

Is your online marketing working? How can you get a return on our investment? You will learn about marketing analytics software, how it works, how to set goals and then measure the effectiveness of the web tools in meeting those goals. You will learn how to interpret the analytics and adjust your online tools to better meet your goals.

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Speech Course: 801-198Credits: 3.00

Alternate course Speech (801-198), Public Speaking (810-201), Oral/Interpersonal Comm (801-196) or another approved related course.

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Fifth Term

Course NameCourse NumberCredits

Integrated Marketing CampaignCourse: 104-117Credits: 3.00

This capstone class brings together the concept you learned in your previous marketing courses allowing you to evaluate the status of a business's marketing and create a digital marketing strategy document to achieve organizational goals.

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Inbound MarketingCourse: 104-140Credits: 3.00

Inbound Marketing covers strategies marketers use to attract consumers to a business website and keep them returning. The course focuses on developing and distributing content appropriate for buyer's journey, understanding behaviors and segmentation, utilizing automation and artificial intelligence.

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Personal BrandCourse: 104-183Credits: 2.00

This course is designed to familiarize yourself with your digital trail, find ways to shape and build it, and prepare you for entry into the workplace. Online search strategies, vision boards, a career planning guide, Student Employment Services, networking, researching current marketing jobs, current readings, and members of the business community will be used. Additionally, effective job entry preparations such as competitive resumes, cover letters, applications, thank you letters, various types of interviewing, job searches, appropriate business professional dress, and portfolios will be addressed.

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Project ManagementCourse: 196-188Credits: 3.00

Learners explore the importance of project management in business environments. Learners create successful proposals and plan, schedule and budget for a project. Team leadership and communication are practiced. Microsoft Project assists them in monitoring the progress of the project, including the use of Gantt Charts, Program Evaluation and Review Technique (PERT) and Critical Path Method (CPM). Includes professional presentation of your project.

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Economics Course: 809-195Credits: 3.00

Alternate course Economics (809-195), Principles of Macroeconomics (809-211), Principles of Microeconomics (809-212) or another approved related course.

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Intro to Psychology Course: 809-198Credits: 3.00

Alternate course Intro to Psychology (809-198), General Psychology (809-231) or another approved related course.

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