Sales Fundamentals | Western Technical College

Sales Fundamentals


Program Number: 



Not Financial Aid Eligible

Typical Start: 


The Sales Fundamentals program is designed to prepare you for a career in sales or customer service. This one-term, four-course certificate program teaches the skills that help you represent a business or service. You’ll learn customer service and problem-solving, professionalism, selling principles, and business software in preparation for roles in which first impressions matter including inbound sales representatives and customer service professionals.

Completion of the course puts you on the path to a technical diploma in the Sales Representative Program, which can lead to an associate’s degree in Sales Management if you choose. Either way, you’ll be developing the skills that employers value.

*Please note that the delivery method for fall courses may change as the COVID-19 situation unfolds. Our goal is to ensure that teaching and learning happens in a safe environment. We will communicate updates as quickly as possible.

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Estimated Program Costs

Estimated Program Cost

Sales Fundamentals

This program will cost about $1,900* based on tuition and basic program fees. There may be additional fees for books, materials, and testing. For more information on tuition costs, visit the Tuition Page.

* Tuition and fees are subject to change.

Graduation Employment Stats

Graduation Employment Stats

Western conducts a follow-up survey of all grads six months after graduation to find out if they are employed in a job related to their program, how much they are making, and where they are employed.

Survey information is not currently available for this program. Please contact a Career Coach or call 606-785-9200 for more information.

Career Opportunities

Sales and Related Workers

Admission Requirements

College Requirements

$30 Application Fee
High School Transcript or GED/HSED

Program Requirements

Western Technical College uses ACCUPLACER, a computer-based, online assessment that measures your abilities in reading, sentence skills, and arithmetic. This information will be used to place you in courses that best fit your academic goals. Based on your scores, you may need to take additional general studies course(s) along with the general studies courses required for your program.

Several options for waiving the ACCUPLACER test are available; view the waivers here.

Learn more about placement tests and how they are used at Western: Placement Testing.

Career Pathways

This program is part of a career pathway, a laddered approach to career education. It allows you to earn employer-recognized credentials that lead to job and career advancement.

Sales Fundamentals

Career Pathways

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