Sales Management
- Associate Degree

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Program Credits:
Estimated Total Cost:
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Are you envisioning a future in a leadership role? If you possess a competitive spirit, a drive to motivate others, and are drawn to a career with substantial income potential, the field of sales management might be the ideal path for you.
Western's Sales Management program guides you from the fundamentals of exceptional customer service to advanced selling techniques and sales force management. It's designed to equip you for a leadership position by providing you with a comprehensive foundation in business practices and principles, finance, marketing, supervision, and project management. Whether you're just beginning your journey in sales or already part of the sales force with aspirations of advancing into a management role, this program will empower you with valuable skills that can open doors to greater career opportunities.
We offer classes in a variety of formats, ensuring flexibility and accessibility to meet your preferred learning style and schedule.
Sales Management 2021, 2022, & 2023 Graduation Employment Stats
Graduates | 18 |
Graduates Responding | 9 |
Employed in Related Occupation | 7 |
Employed in Non-related Occupations | 0 |
Seeking Employment | 0 |
Continuing Education | 1 |
Not in Labor Market | 2 |
Salary Data - Related Employment
Part Time | Full Time | |
---|---|---|
Responding | 0 | 3 |
Average Hours Per Week | 43 | |
Average Hourly Wage | ||
Hourly Wage Range | ||
Average Annual Salary | $59,333 |
Respondents in Related Occupations
- Customer Success Manager, Sales Engineer, Sales Consultant, Strategic Account Representative
Career Opportunities
Program Outcomes
- Apply customer service skills in the sales process
- Apply sales cycle strategy
- Analyze the market for potential customers
- Use sales tools in the sales process
- Apply sales management techniques
- Demonstrate professionalism in sales
Admission Requirements:
College Requirements
Application:
Application Fee:
Software and Technology
Most of Western’s classes require the use of a personal computer or laptop, standard software, internet access, and other technology-related items.
If you do not have a personal computer or laptop, or if the one you have does not meet the following criteria, resources may be available. Submit a Student Resource Request using our online form [1].
Computer/Laptop Hardware
- Smartphones are not recommended for completing assignments.
- Chromebooks are not recommended due to issues with installing software that is needed for classes, such as Office 365.
- Web camera with microphone (usually built into newer laptops or can be purchased separately) is necessary for online participation.
Software Needs
- Western uses the Blackboard Learning Management System. Some courses may use Zoom or Microsoft Teams to meet and work virtually. Visit our website for guidance on how to access and use these tools [2].
- Office 365 (available to download for free once you have a student email)
- Recommended web browsers: Chrome or Firefox
For detailed specifications, please review Technology and Software Recommendations for Most Classes [3] on Western’s IT Knowledgebase.
Campus Resources
- Western has several computer labs available. Visit our website to find open hours and locations on the La Crosse campus [4]. Or find information on how to access resources on our Regional Locations web page [5].
- The Learning Commons has computers, webcams, and microphones available for in-house use. Our librarians recommend checking your local public library for computer access on the weekends. Staff members can also provide information on free, off-campus Wi-Fi spots. Contact them at LearningCommons@westerntc.edu [6] or call 608-785-9198.
Need Assistance?
- Contact the Learning Commons [7]! The staff are happy to answer questions, provide individualized assistance, and direct you to other supports as needed.
Career Pathways:
Sales Management
Prior Learning:
Previous education and work experience could qualify for Credit for Prior Learning, saving you time and money. Find out more [8] about what may apply to this program.
Certificates:
Technical Diploma:
Associate Degree:
Courses
Western offers most courses in a 7-week format, but course length can vary. There are two 7-week sessions in each term, so courses listed below may not be taken at the same time. See www.westerntc.edu/7-weeks [9] for more information.
This course list gives you an idea of what coursework will be required but is not the official list. Current students should use the MyWestern [10] self-service portal for academic planning.